WHY WHAT WE DO IS IMPORTANT
What
PPC
means to your business.
Targeted Audience Reach
PPC allows for precise targeting, meaning you can reach specific segments of your audience based on factors like demographics, location, interests, and search behaviors. This targeting capability ensures that your ads are shown to the people who are most likely to be interested in your products or services. This high level of targeting can lead to better click-through rates and higher conversion rates compared to more generalized advertising methods.
Fast and Measurable Results
Unlike some other marketing strategies that take time to build momentum, PPC campaigns can drive immediate traffic to your website. This immediacy is particularly beneficial for new product launches or when trying to increase visibility quickly. Moreover, PPC platforms provide detailed performance data, allowing you to measure the effectiveness of your ads in real-time. This includes metrics like impressions, clicks, conversion rates, and ROI, enabling you to optimise your campaigns effectively.
Control Over Budget and Scheduling
PPC advertising offers significant control over your advertising budget. You can set a specific budget for your campaign and only pay when someone clicks on your ad. This pay-per-click model ensures that your budget is being used effectively towards reaching potential customers. Additionally, you have the flexibility to start, pause, or stop your campaigns at any time, allowing for agile marketing management in response to your business needs or market trends.
A STEP-BY-STEP BREAKDOWN TO HOW WE DELIVER
Our journey for
PPC
greatness.
Define Your Goals
Start by clearly defining what you want to achieve with your PPC campaign. This could be increasing website traffic, generating leads, boosting sales, or improving brand awareness. Having clear goals will guide your strategy and help measure success.
Understand Your Audience
Identify and understand your target audience. Knowing their demographics, interests, online behaviors, and search patterns will help you create more effective ads and choose the right keywords.
Conduct Keyword Research
Use tools like Google Keyword Planner to find relevant keywords that your target audience is likely to use when searching for your products or services. Focus on a mix of broad and long-tail keywords that align with your campaign goals.
Set a Budget
Decide on a budget for your PPC campaign. Consider factors like the competitiveness of your keywords, the average cost-per-click (CPC) in your industry, and how much you’re willing to spend to acquire a customer.
Choose the Right Platform
Select a PPC platform that best suits your business needs. Google Ads is the most popular, but there are other platforms like Bing Ads, Facebook Ads, and LinkedIn Ads, each with their unique audiences and features.
Create Compelling Ad Copy and Visuals
Write engaging and clear ad copy, and create visuals if the platform supports it. Your ads should include a strong call-to-action (CTA) and convey the value proposition of your product or service.
Optimise Landing Pages
Ensure that the landing pages your ads link to are optimised for conversion. They should be relevant to the ad, have a clear CTA, and provide a seamless user experience.
Launch Your Campaign
After setting everything up, launch your campaign. Monitor it closely, especially in the early stages, to see how your ads are performing.
Analyse and Optimise
Use the analytics tools provided by the PPC platform to track the performance of your campaign. Look at metrics like click-through rate (CTR), conversion rate, and cost per conversion. Use these insights to make data-driven adjustments to your keywords, ad copy, or bidding strategy.
Regular Review and Adjustment
PPC is not a set-it-and-forget-it strategy. Regularly review the performance of your campaigns and make adjustments as needed. Stay updated with any changes in PPC trends and platform algorithms to keep your campaigns effective.
Our Ethos
We love quotes,
here's one of our
favourites.
"You cannot get anybody to do something if they're not paying attention to you."
You asked, we delivered
Here's some
PPC FAQs.
Pay-Per-Click advertising is a model of internet marketing where advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. PPC ads can appear on search engines, social media platforms, and various websites.
In a PPC campaign, advertisers bid on keywords relevant to their target audience. When a user searches a keyword that matches the advertiser’s keyword list, or visits a site with related content, the PPC ads may appear. The order of these ads is often based on a combination of the amount bid and the quality/relevance of the ad.
PPC provides rapid exposure and immediate traffic, offers precise targeting options (such as demographic, location, and behavior targeting), and is highly measurable, allowing advertisers to see the effectiveness of their ads in real-time. It’s also budget-flexible; advertisers can set a maximum budget for their ads.
PPC is a paid advertising model that brings traffic to your website through clickable ads, while SEO (Search Engine Optimisation) is a process of optimising your website to rank higher in organic, or non-paid, search engine results. PPC can bring immediate traffic and has costs per click, whereas SEO is a longer-term strategy without direct costs per click.
Yes, small businesses can benefit significantly from PPC advertising. It’s especially effective for local businesses as PPC can target specific geographic areas. Small businesses can also compete with larger companies by bidding on relevant niche keywords that are less competitive.