WHY WHAT WE DO IS IMPORTANT
What
SEO
means to your business.
Increased Visibility and Traffic
SEO helps improve your website’s visibility in search engine results. By optimising for relevant keywords and phrases, your business can rank higher in search engine results pages (SERPs), making it more likely for potential customers to find you.
User Experience and Credibility
SEO isn’t just about using the right keywords; it’s also about improving the overall user experience. This includes optimising your website for speed, mobile-friendliness, and providing valuable, high-quality content.
Cost-Effectiveness and Long-Term Growth
Compared to traditional advertising and paid marketing campaigns, SEO is a cost-effective strategy. While it requires upfront investment in terms of time and resources, it offers long-term benefits.
A STEP-BY-STEP BREAKDOWN TO HOW WE DELIVER
Our journey for
SEO greatness.
SEO Audit
We begin with a comprehensive SEO audit of your website. This audit assess your current website’s structure, content, keyword usage, link profile, and compliance with best SEO practices.
Keyword Research
We then identify the keywords and phrases that are most relevant to your business and your target audience. We use keyword research tools to find short-tail and long-tail terms that are frequently searched for but have reasonable competition.
On-Page Optimisation
We thenbegin optimising the content and structure of your website. This includes ensuring that your website has relevant, high-quality, and keyword-rich content. We implement meta tags and optimise your URLs to be descriptive and include keywords.
Technical SEO
We then improve the technical aspects of your website to enhance its crawlability and indexability. This includes optimising site speed, ensuring mobile-friendliness, implementing SSL for security, creating an XML sitemap, and fixing broken links and errors like 404 pages.
Content Creation and Optimisation
We regularly produce and update content that is valuable to your audience. This could be blog posts, articles, videos, infographics, etc. We ensure your content is engaging, informative, and optimised for the keywords you’re targeting.
Link Building
We work with you to develop a strategy to acquire high-quality backlinks. This can be done through guest blogging, partnerships, influencer collaborations, and creating shareable content. Quality backlinks from reputable sites significantly boost your site’s authority and ranking.
Local SEO (if applicable)
If your business serves a local area, we optimise for local SEO. This includes claiming your Google My Business listing, getting listed in local directories, and ensuring NAP (Name, Address, Phone Number) consistency across the web.
Social Media Integration
Use social media to promote your content and engage with your audience. While social media signals are not a direct ranking factor, they can drive traffic to your website and increase your brand’s visibility.
Performance Monitoring and Analysis
We regularly track and analyse your website’s performance using tools like Google Analytics. We monitor your rankings, organic traffic, and other key metrics. We then use this data to understand what’s working and where there’s room for improvement.
Ongoing SEO Optimisation and Updates
SEO is not a one-time task but an ongoing process. Search engine algorithms are constantly evolving, and competitors are always improving their SEO. We regularly update your SEO strategy and website to adapt to these changes.
Our Ethos
We love quotes,
here's one of our
favourites.
"SEO isn't a simple sprint, it's a marathon to perfection that requires nourishment, nutrition & the work ethic to achieve greatness. It requires preparation, organisation and data-driven execution to reach your SEO potential."
You asked, we delivered
Here's some
SEO FAQs.
The age-old question; what is SEO? SEO is the art of manipulating code, SERP ranking signals, content & creativity to provide the best quality experience to the end-user – your customers.
Most businesses require SEO to thrive. Many purchasing journeys involve search, and without SEO, a business might lose valuable exposure and traffic to competitors. SEO can be more cost-effective than pay-per-click (PPC) advertising.
SEO aligns your website with what search engines and users seek. Google uses website crawlers to explore the web and assess content based on various ranking factors. SEO involves ensuring your content is accessible and favorable to Google’s algorithm.
A website may not rank on Google due to reasons like not being indexed, technical issues, or the need for improved keyword strategy. Google Search Console can be used to diagnose and address these issues.
Ranking on Google can take up to a year for new websites, with timeframes varying based on resources allocated, competition level, and brand authority. Semrush’s keyword difficulty score can help gauge SERP competitiveness.